ProMark listed in the 2023 Gartner® Market Guide for Workforce Management Applications for eight consecutive years
06 Sep 2023

Recognized as a representative vendor once again.

We are happy to announce that ProMark has been recognized as a representative vendor in the 2023 Gartner Market Guide for Workforce Management Applications [1].

In addition to an analysis of the market and the direction, the guide also lists representative vendors to help application leaders identify suitable vendors. This is the 8th time in a row, we’re mentioned in the Gartner Market Guide for Workforce Management Applications.

According to Gartner, “By 2025, 80% of large enterprises with hourly workers will have invested in WFM to support the employee experience and/or digital workplace initiatives”.

With advanced functionality for time & attendance reporting, absence management, task management as well as workforce scheduling, ProMark helps some of the largest and most well-known brands in the world maximise employee engagement, productivity and profitability, while staying compliant with complex working time agreements.

In ProMark, we strongly believe that flexible workforce scheduling is one way of driving an improved employee experience to the hourly-paid workers. To meet market trends and an increasing demand for even more automated scheduling, we have invested massively in recent years in adding artificial intelligence (AI) to our scheduling functionality.

With ProMark, companies can make the optimal plan with less administrative work. The tool does not only help to deploy workers effectively to meet business goals. It also supports flexible working patterns by giving employees more control over their schedules, allowing them to indicate their availability/preferred working time and swap shifts via self-service options.

ProMark will then automatically find the best balance between being able to fulfil as many employee wishes as possible and, at the same time, meeting the demand for staff based on planned production/demand forecast or budget.

This makes it even faster and simpler for companies to ensure the best possible use of their workforces. But more importantly: By giving employees influence on finding a work-life balance that works for them, the company also gets happier and more productive employees which can lead to reduced worker attrition.

Everything we do is about supporting employees and workforces achieve a better – and smarter – working day by adapting to the continuous changes in labour markets and company demands. Thus, we are very excited to be listed in the 2023 Gartner Market Guide for Workforce Management Applications for the 8th year in a row.

Anders Gyldenløve Pedersen, Chief Commercial Officer in ProMark

[1] ProMark was previously known as Mark Information from the years 2016 to 2022. Gartner, “Market Guide for Workforce Management Applications”, Sam Grinter, Ron Hanscome, Kelsie Marian, Ranadip Chandra, Josie Xing, David Bobo, August 16, 2023.

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