Rick’s appointment marks another step in our growth strategy.
We are pleased to welcome Rick Shaw to our Board of Directors. With extensive experience in professional services, consulting, and global business leadership, Rick brings valuable expertise to support our strategic development and expansion.

Rick has held senior leadership positions at C3.ai, ServiceNow, and Siebel Systems, where he played a key role in scaling organizations, driving customer success, and leading global consulting teams. His background spans sales, technical services, and full P&L responsibility for professional services businesses, leading teams across Asia Pacific, Europe, and North America with full responsibility for strategy and execution.
His appointment marks another step in our growth strategy, reinforced by Fortino Capital’s investment in the summer of 2024. As we expand from a Nordic leader to a European challenger in Workforce Management solutions, strengthening our consultancy capabilities is a critical success factor. With a long-standing track record of combining technology and deep industry expertise, ProMark ensures successful implementations and long-term value for customers. Rick’s expertise will further enhance our ability to support customers with strategic consulting and implementation.
Jesper Zerlang, CEO of ProMark, says:
Our ability to deliver value to our customers goes beyond great technology—successful implementation and customer success are just as important. At ProMark, we combine industry-leading Workforce Management solutions with deep consulting expertise. With Rick on board, we are further strengthening our focus on consulting excellence to ensure our customers receive the best possible advisory and implementation support. His experience in building and scaling professional services will be instrumental in guiding our teams to help customers unleash the full potential of their Workforce Management solution.
Rick Shaw adds:
Driving business transformation requires not only the right technology but also strong implementation, advisory, and service expertise. ProMark has a solid foundation in Workforce Management, and I look forward to contributing to the development of the professional services strategy to support customers in optimizing their workforce operations.
Rick’s appointment further strengthens our Board of Directors as we, backed by Fortino Capital, continue our expansion in Europe.