Underscoring our commitment to delivering innovative and effective solutions in the workforce management space.

We are proud to announce that ProMark has been listed as a representative vendor in the 2024 Gartner® Market Guide for Workforce Management Applications for the 9th consecutive year. We believe this underscores our commitment to delivering innovative and effective solutions in the workforce management space.

In our view, AI is no longer just a trend, it’s now a foundational element that vendors need to embrace to stay competitive. Transforming Workforce Management applications not just in operational tasks, but also in personalising the employee experience. We are excited to see these trends emerging as our cloud solution also supports AI-driven capabilities, helping our customers stay ahead in an increasingly complex workforce landscape.

In a dynamic environment, it’s crucial for businesses to critically assess emerging trends and technologies to ensure they are adopting solutions that truly add value.

Here are key areas where we believe ProMark’s automation can drive significant benefits within scheduling:

• Demand forecasting: Predicting future labour needs by analysing historical data and external factors
• Scheduling optimisation: Creating more efficient and cost-effective schedules by considering employee availability, qualifications, and labour laws.
• Comparing schedules: Suggesting alternative scheduling plans meeting production demands and employee preferences.

Another trend is the growing importance of employee experience (EX)-centric developments as enhancing EX can directly lead to improved worker satisfaction and retention.

ProMark’s cloud solution is evolving to improve EX through features such as flexible scheduling, since we strongly believe that flexible workforce scheduling is one way of driving an improved employee experience to the hourly-paid workers.

Additionally, Workforce Management tools can improve the employee experience by providing mobile access to basic system activities. This includes allowing employees to clock in and clock out, register absences, access balances and schedules, swap shifts, as well as other types of self-service options. This is why ProMark’s mobile app is now a fundamental part of all our product plans.

Of course, all innovation must be underpinned by the commitment to compliance. Staying true to our users’ core needs, ensuring that our Workforce Management application comes with robust compliance features to help organisations navigate complex labour laws and regulations. Even in the midst of the growing need for Workforce Management solutions that are globally centralised, but locally governed. As companies expand globally, ProMark offers a flexible solution that can be tailored to meet the specific legal and cultural requirements of different regions, ensuring that our solution caters to a global workforce.

ProMark continues to empower our customers with a future-proof platform, exceptional service and thought leadership, allowing our customers to respond to the Workforce Management trends. We look forward to continuing this journey of innovation and success together with our customers, says Morten Janum, CTO in ProMark.

[1] Gartner, Market Guide for Workforce Management Applications by Josie Xing, Sam Grinter, Ron Hanscome, Kelsie Marian, Ranadip Chandra, David Bobo, Anand Chouksey, August 1, 2024. Please note: ProMark was previously known as Mark Information from the years 2016 to 2022.

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